Insights

/ Insights / Cost Effective PESO Auditing With Search Engine Data

Free thinking from Grayling people

Cost Effective PESO Auditing With Search Engine Data

28th May 2019


Last week saw the annual AMEC Global Summit take place in Prague. 

For those who don't know, AMEC is the "international association for the measurement and evaluation of communication". In other words, they set the gold standard for PR measurement. Key to this is demonstrating the journey between outputs, out-takes and outcomes - that going beyond counting coverage to seek out the geniune business impact of campaigns. 

That can be a tough ask, as it takes both expertise and budget. 

In this vein, our own Alex Judd took to the stage to demonstrate the applications of search engine data, informing marketing strategy and demonstrating the wider impacts too. We've embedded the slides below so you can catch-up:

 

 
 


Alex Judd

Latest Insights

19th June 2019


Four Storytelling Lessons from Melinda Gates

Grayling account director, Niveen Saleh sifts Melinda Gates’s recent media appearance for tips. Melinda Gates, philanthropist and woman in tech, recently appeared on Netflix’s My Next Guest...

Read More

14th June 2019


Is Google's Algorithm Biased?

There’s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject. That’s a...

Read More

9th June 2019


How to write a PR brief

Looking for a new PR agency? Grayling’s West Coast Lead and Global Head of Strategic Services, Jon Meakin offers some tips on what to include in the ideal brief. After more than 25 years in the...

Read More