Insights

/ Insights / What good measurement looks like

Free thinking from Grayling people

What good measurement looks like

12th November 2018


When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement.

 

It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some tips on what good measurement should look like.

 

Please download the paper, and engage in the debate on Twitter, using #AMECmm.

 

Lucia Domville is managing director of Grayling New York, and co-ordinates the agency’s network of Latin American affiliates.

 


Download 'What good measurement looks like'

Grayling Team

Latest Insights

16th May 2019


Time for a new call to action on cancer?

What does it mean for communicators if cancer becomes a condition that we live with, rather than are cured of? Kathryn Ager, Grayling UK’s Head of Health, shares her thoughts. The news today that...

Read More

23rd April 2019


What comes after Putin? And why care now

The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After...

Read More

12th April 2019


Is Game of Thrones a Triumph of Profile Over Penetration?

Grayling's Jon Meakin gears up for a watchathon. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were hired. One of his...

Read More