9th January 2018
PRWeek asked PR industry pros for their views on what Intel should do, in light of revelations about their chips' security flaws. Grayling's Elliott Suthers was among them. Here is his take.
Meltdown and Spectre are pervasive and complicated vulnerabilities. The average consumer knows that the bugs exist, but has little awareness of how they’re going to be impacted.
For the most part, Intel isn’t a consumer company and it’s important that it keeps its core audience in mind when it comes to its communications strategy. It cannot fix this through a simple patch as a software company could, so it will need to work with partners across the tech ecosystem.
A communications approach that looks to lift the entire industry will not only benefit Intel, but also restore consumer confidence and help it fortify a leadership position. Simultaneously, it must educate consumers about how it’s working to provide a solution.
Read more here.
19th April 2018
Effective interviews are a two way street
MD for Grayling Middle East, Jonathan Shillington adds some comments from an interviewer and interviewee perspective on the importance of interview preparation following Mark Zuckerberg’s testimony...Read More
17th April 2018
Zuckerberg on Capitol Hill: Human or Robot?
Following MJ Marshall's thoughts on the political implications of Mark Zuckerberg's Capitol Hill testimony, Grayling senior vice president, Peggy Carlton considers how he fared in broader...Read More
16th April 2018
When it comes to influencers, think small to make a bigger impact
Grayling account director, Nicole Vaden considers the changing influencer landscape, and the rise and rise of the micro influencer. Micro vs macro – just reading those words invokes the feeling of...Read More