13th December 2018
Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term.
It's a question I get asked a lot: "But what happens when Google changes its algorithm?"
I can understand the concern. Some in the SEO community can build up these changes like a second coming; but, if you're doing things right, you don't need to worry.
What do I mean by right? I mean using legitimate tactics in a natural way. It comes back to the four factors I outlined previously of:
An algorithm change may dial up or dial down the importance of a specific tactic within any of these - for example page load speeds may become a lot more important - but the fact is these four are the lifeblood of success in search and only work on harmony.
Google constantly reiterates that algorithm changes are about ensuring quality content finds its way to the top. The context to this is that there are still a lot of people out there who are trying to trick the system. Tactics such as keyword stuffing (repeating the word or phrase you want to rank for over and over again) or link farming (paying for links to your content from low quality sites) and even brand search manipulation (buying robots to search for your brand and increase your authority) are all redundant in the long-term. Google will always find out.
So next time you hear about an algorithm update, check your rankings (and watch out for the macro trends) but don't fret. Trust in your process and the results will follow.
Learn more about how you can influence search results with our proprietary technology, GCore.
19th June 2019
Grayling account director, Niveen Saleh sifts Melinda Gates’s recent media appearance for tips. Melinda Gates, philanthropist and woman in tech, recently appeared on Netflix’s My Next Guest...Read More
14th June 2019
There’s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject. That’s a...Read More
9th June 2019
Looking for a new PR agency? Grayling’s West Coast Lead and Global Head of Strategic Services, Jon Meakin offers some tips on what to include in the ideal brief. After more than 25 years in the...Read More