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Free thinking from Grayling people

25th February 2019


Grayling launches white paper on museum and brand collaborations

Today, Grayling publishes a report explaining how both corporations and cultural institutions can benefit from partnership programs. Corporate and cultural institutions are very different entities facing some of the same challenges: Both are operating in increasingly...

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20th December 2018


IR Planning for 2019

Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit, and how your performance will be measured. More importantly, now is...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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13th December 2018


Why you shouldn’t worry about Google’s next algorithm change

Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term. It's a question I get asked a lot: "But what happens when Google changes its algorithm?" I can understand the concern. Some in the SEO community...

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27th November 2018


UX Everything

Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast. The last Grayling trend for us to unveil is UX Everything. … and It’s appropriate that it comes last because,...

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26th November 2018


The Future of Measurement and Evaluation

As AMEC Measurement Month 2018 draws to a close, Loretta Ahmed and Stephanie Stamatakou look ahead at what the future might hold. Please download the paper, and engage with the debate on Twitter, using #AMECmm Loretta Ahmed is Chief Executive Officer at...

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26th November 2018


Dear Victoria’s Secret, I’d Like to Help 

Grayling US chief client officer, Danica Ross shares her take on the retailer's woes. As Forbes recently reported, Victoria's Secret saw its fiscal third-quarter operating income tumble 89%, or a whopping $120 million. Losses of that magnitude aren’t due to...

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22nd November 2018


Medium Message

Grayling UK’s Head of Consumer, Kat McGettigan looks into what happens when brands capitalise on the unique properties of a material channel or platform, in the latest post on our #6x19 trends forecast. One thing we expect to see, feel, smell and hear far more of...

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20th November 2018


Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our #6into18 trends forecast this time last year, we talked about The...

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19th November 2018


Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

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15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

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13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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