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Free thinking from Grayling people

13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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12th November 2018


Everything I know about storytelling I learned from Stan Lee

Jon Meakin mourns the passing of a pop culture icon. I was deeply saddened today to learn of the passing of Stan ‘The Man’ Lee, founder of Marvel Comics and creator of such iconic figures as Spider-Man, The Incredible Hulk and The X-Men. Lee was 95 years old, so...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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8th November 2018


Brands benefit by being part of the culture club

Brands and companies succeed by tapping into the zeitgeist in authentic ways, says Grayling UK’s head of corporate, Tom Nutt, in the first of our #6x19 blog posts. In last year’s trend forecast, one of our trends that really resonated with our clients was...

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6th November 2018


Six things every professional communicator needs to know for 2019

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s 2019 trends forecast. For the past three years, Grayling has produced a look ahead at the key marketing and communications trends that we believe are most likely to shape our...

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5th November 2018


Why Measurement Matters

There is an old saying, that “What gets measured, gets done”. Well in marketing and communication terms, one could adapt that and say “What gets measured, gets budget”. And that is at the heart of why measurement is so important to in-house marketing and...

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12th October 2018


4 Lessons From Brighton SEO

Alex Judd, GCore Business Director, visited the UK’s sunny (no, really!) south coast for the UK’s biggest SEO conference. Here’s a round-up of what was said: One thing I love about the SEO industry is its openness. The community thrives on sharing ideas in its...

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27th September 2018


5 Travel Destinations And What The Spanish Think Of Them

In celebration of World Tourism Day, Alex Judd, GCore Business Director, dives into Google Search data to see what the Spanish public think about five long-haul destinations. “The world is a book and those who do not travel read only one page” said St. Augustine...

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26th September 2018


Kiki do you love me? – What Drake can teach us about CSR

... cause we want ya, and we need ya. If we see Kiki (if you have no idea who or what Kiki is, check it out here) as the average customer, then we can be sure that a brand wants and needs this love. A given. In times like this, where market saturation is a common...

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13th September 2018


AGRF 2018: Agriculture has a PR problem

“Africa’s innovators should be embarrassed. We should not continue to have a hoe as the symbol of our farming efforts.” That was the message that Strive Masiyiwa, Chairman of Econet and renowned Zimbabwean entrepreneur, had for the 2,800 delegates at this...

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10th September 2018


Privatisations: a unique opportunity to boost mass shareholding...

Opinion piece by Antoine Denry, financial communication expert and co-Managing Director at Citigate Dewe Rogerson Paris*. Originally published in Les Echos on 23 August 2018. The Pacte bill has delivered its verdict. The French state is going to divest several of its...

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