Insights

/ Insights

Free thinking from Grayling people

14th June 2019


Is Google's Algorithm Biased?

There’s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject. That’s a powerful position and one that the President of the United States,...

Read More

9th June 2019


How to write a PR brief

Looking for a new PR agency? Grayling’s West Coast Lead and Global Head of Strategic Services, Jon Meakin offers some tips on what to include in the ideal brief. After more than 25 years in the PR agency world, on both sides of the Atlantic, I’ve seen and...

Read More



The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Read More

28th May 2019


Cost Effective PESO Auditing With Search Engine Data

Last week saw the annual AMEC Global Summit take place in Prague. For those who don't know, AMEC is the "international association for the measurement and evaluation of communication". In other words, they set the gold standard for PR measurement. Key to this is...

Read More

22nd May 2019


Artificial Intelligence Ends Globalization

Vladimir Melnikov, Grayling Russia, takes a look at challenges and opportunities in the Age of AI Nationalism. On 27 March, 2019, President Trump said on Twitter that Google CEO Sundar Pichai had “stated strongly that he is totally committed to the U.S. Military,...

Read More

16th May 2019


Time for a new call to action on cancer?

What does it mean for communicators if cancer becomes a condition that we live with, rather than are cured of? Kathryn Ager, Grayling UK’s Head of Health, shares her thoughts. The news today that cancer could one day be a condition that we live with, rather than...

Read More

23rd April 2019


What comes after Putin? And why care now

The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After Putin’ scenarios that will quickly be forgotten once the president...

Read More

12th April 2019


Is Game of Thrones a Triumph of Profile Over Penetration?

Grayling's Jon Meakin gears up for a watchathon. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were hired. One of his favorite interview questions was to ask candidates to explain the...

Read More

11th April 2019


Nota bene: The other half

There are many brands who try their hand in “femvertising” or attempt to incorporate feminism and gender equality into their external comms strategies. But it is clear that most of them are failing. As a woman, I know this. Either that brands are not aware of the...

Read More

10th April 2019


How To Manage Your Online Reputation

Reputation is everything, but the sheer number of channels and stakeholders to consider results in a highly complex ecosystem. How can you manage it effectively? The secret is in your brand search results. Not only are search engines one of the most vital touchpoints...

Read More

3rd April 2019


How we got to know ourselves by fulfilling wishes as part of the...

We decided to celebrate the anniversary of Grayling’s presence in the Czech Republic by fulfilling the wishes of members of LORM, a charity dedicated to supporting deaf-blind people. To date, we have fulfilled 13 wishes in total. During the autumn and winter, we...

Read More

25th February 2019


Grayling launches white paper on museum and brand collaborations

Today, Grayling publishes a report explaining how both corporations and cultural institutions can benefit from partnership programs. Corporate and cultural institutions are very different entities facing some of the same challenges: Both are operating in increasingly...

Read More
Load more