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Free thinking from Grayling people

13th September 2018


AGRF 2018: Agriculture has a PR problem

“Africa’s innovators should be embarrassed. We should not continue to have a hoe as the symbol of our farming efforts.” That was the message that Strive Masiyiwa, Chairman of Econet and renowned Zimbabwean entrepreneur, had for the 2,800 delegates at this...

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10th September 2018


Privatisations: a unique opportunity to boost mass shareholding...

Opinion piece by Antoine Denry, financial communication expert and co-Managing Director at Citigate Dewe Rogerson Paris*. Originally published in Les Echos on 23 August 2018. The Pacte bill has delivered its verdict. The French state is going to divest several of its...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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10th September 2018


Marketing with Memes

Jacqueline Oiga, Grayling's GCore intern, gives us the lowdown on how brands can most effectively incorporate memes into their marketing strategies. When did you last see a meme? In the past few hours? In the last day? If I were to guess, it probably wasn’t...

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4th September 2018


What do Europeans think about artificial intelligence?

Alex Judd, GCore Business Director, reveals European perceptions of AI using search engine data. Artificial intelligence (AI) is the future, we're told. It's certainly gaining interest, with searches for the term increasing by around 30% over the past 5...

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27th August 2018


Career in PR? It’s not just about exam results. There’s no substi...

This summer has been another very busy and exciting time for Grayling in the Middle East – and we have been lucky enough to have had some of the best interns working with us that I have ever experienced. Young people who have shown a real hunger, energy and...

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26th July 2018


What's the best approach with influencers?

I recently got into a little Twitter discussion with a follower regarding influencer marketing on social media and whether or not it is important. The follower seemed to hold a strong opinion that influencers were a waste of time and that brands should not use them for...

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17th July 2018


Siri, do you even PR?

Remember when the last big wave of tech revolution came? Were you by the shore? In case you weren’t, let me tell you what happened. It was 2009 and it so became that every imaginable question could be answered with “There’s an app for that.” So much so, Apple...

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16th July 2018


Papa John's and the Personification of the Brand

Grayling’s Jon Meakin reflects on what happens when personal and corporate brands collide. Full disclosure: Up until a few years ago, Grayling represented Papa John’s in the UK. We did some great work for them, including some brilliant digital promotions around...

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3rd July 2018


Dark social – the untapped opportunity

So what exactly is dark social, and is it something brand managers need to be considering when devising their campaign plans? Quite simply, dark social is content sharing that takes place on private platforms such as email and instant messenger apps like Whatsapp,...

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28th June 2018


Is scalability the answer to the lack of housing?

By Marie-France Bergamo, Corporate Senior Consultant / Grayling France By 2050, 75% of people will live in “world-cities”, compared to 50% today. In parallel, according to research on housing conditions in France in 2017 issued by Insee (the French Statistics and...

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21st June 2018


How not to handle a communication crisis

A week ago, the Kenyan media was awash with news that a consignment of imported sugar had been nabbed contaminated with various components like copper, mercury, yeast and molds that are dangerously harmful if consumed. According to wide media reports, accusing fingers...

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