/ Insights

Free thinking from Grayling people

18th May 2018

Top 3 Insights from Re:publica

Michelle van der Veen, Account Director Digital & Content at Grayling Germany in Frankfurt, attended this year’s Re:publica conference with five of our colleagues. Here, she gives an overview of the top issues influencing the online community. Stay tuned for further...

Read More

15th May 2018

How digitalization is shaping political advocacy

Christina Trapl, Consultant and Public Affairs expert at Grayling Austria, explores the toolkit of modern Public Affairs practitioners from a marketer’s perspective and shares examples of political advocacy in the digital age."Obscure, discreet, non-public" – words...

Read More

The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Read More

7th May 2018

Kenya: Political calm restores business confidence

This week, Kenyan president Uhuru Kenyatta delivered the annual State of the Nation address to Parliament. While nothing much really comes from such addresses, one thing stood out this time round and this is what the president said: “If there was anything I said last...

Read More

6th May 2018

If you are going to be a human, be a good one

I come from a long line of arm-chair activists. My great grandfather once wrote 32 letters to the neighborhood library asking them to remove Nabokov’s Lolita from the Books for Teens section. He eventually won the battle but lost the war when all copies of Lolita were...

Read More

3rd May 2018

Are you at risk of being lost in translation?

For companies working in multiple languages across borders or cultures, the risk of inadvertently causing offence can be high. France’s President Emmanuel Macron faux pas in his thank you speech to Australia’s Prime Minister Malcolm Turnbull was an example of how...

Read More

19th April 2018

Effective interviews are a two way street

MD for Grayling Middle East, Jonathan Shillington adds some comments from an interviewer and interviewee perspective on the importance of interview preparation following Mark Zuckerberg’s testimony on Capitol Hill. I have always loved a good pantomime production, and...

Read More

17th April 2018

Zuckerberg on Capitol Hill:  Human or Robot?

Following MJ Marshall's thoughts on the political implications of Mark Zuckerberg's Capitol Hill testimony, Grayling senior vice president, Peggy Carlton considers how he fared in broader communication terms. In the days before Mark Zuckerberg, founder and CEO...

Read More

16th April 2018

When it comes to influencers, think small to make a bigger impact

Grayling account director, Nicole Vaden considers the changing influencer landscape, and the rise and rise of the micro influencer. Micro vs macro – just reading those words invokes the feeling of being in a college economics class all over again. But the...

Read More

13th April 2018

The Mark Zuckerberg Testimony:  Did He Save Face?

Earlier this week, Facebook CEO, Mark Zuckerberg testified before Congress. MJ Marshall from our DC public affairs team reflects on how he performed - and distils some useful lessons.If you’ve missed the news about Facebook Chief Executive Mark Zuckerberg testifying...

Read More

10th April 2018

How to stop retail from eating itself

Grayling's creative director, Will Kunkel looks for lessons from the demise of Toys R' Us. I have few more fond memories than pulling into the Toys R’ Us parking lot as a kid, and few things have struck me more sad than the giant Going out of Business signs...

Read More

10th April 2018

‘Quality Costs’ says Rupert Murdoch, Calling on Facebook and Goog...

Sieneen Ghani shares her thoughts on the feasibility of Murdoch’s proposal for Facebook and Google to pay for ‘credible’ news.90% of all digital advertising money goes to Facebook and Google due to the algorithms they use to target consumers, leaving online...

Read More
Load more