4th December 2017
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.
Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers are becoming more sophisticated” for the last 20 years, it stands to reason that people must be becoming more discerning. I mean, how else would we absorb anything?
And of course, this paradigm makes it harder than ever for brands and corporations to land their messages. Frequency alone is not enough. Brands need to be innovative, brave. Embrace new techniques, new channels. Stay one step ahead, in order to get noticed.
Over the next week, some of Grayling’s brightest and best will explore the marketing, and communication trends that we believe will help brand and corporate communicators achieve the cut-through they crave in 2018. Here’s a snapshot of what to expect…
Can you think of any examples? Have we missed anything? We’d love to hear your views. Join the discussion on Twitter, using #6into18…..
14th March 2018
Creating a campaign in 24 hours – Young Lions
Kevan Barber, Senior Account Manager from Grayling's Consumer PR team shares his Young Lions - Cannes Lions 2018 entry, and top tips for tight turnarounds! This year saw Grayling UK enter two...Read More
13th March 2018
Men No More
The US radio station NPR recently reported on how today’s leading brands are more interested in values and passion than they are in gender - that effectively the days of male-focused marketing and...Read More
5th March 2018
AI, AR or VR – which child of the tech revolution has a bright future ahead?
Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications...Read More