/ Insights / The Magnificent Seven

Free thinking from Grayling people

The Magnificent Seven

18th October 2016

Global Creative Director, Victor Benady introduces #7for17 – the seven trends that we predict will be influencing communications in 2017.

Today we unveil our annual reflection on the changing nature of technology, the media and communication, and the seven major trends that we believe our clients and other major organizations will have to embrace in the coming year.

From AI to Gen Z, it’s all here: Our panel of experts from around the global Grayling network looked at game-changing tech, media innovations and socio-political shifts to come up with our #7for17, and over the next few weeks we’ll be examining each of those trends in detail.

At a time of ever increasing channels and accessibility to communication, the importance of creating advantage through innovative and informed strategy has never been more important, and tapping into these trends will enable organizations to do just that.

Keep an eye on this space in the coming weeks as we detail each of the trends, join the debate on Twitter using #7for17, and if you’d like to know more about how you can use these trends to inform your organization’s future planning, email Jon Meakin.

Grayling Team

Latest Insights

14th March 2018

Creating a campaign in 24 hours – Young Lions

Kevan Barber, Senior Account Manager from Grayling's Consumer PR team shares his Young Lions - Cannes Lions 2018 entry, and top tips for tight turnarounds! This year saw Grayling UK enter two...

Read More

13th March 2018

Men No More

The US radio station NPR recently reported on how today’s leading brands are more interested in values and passion than they are in gender - that effectively the days of male-focused marketing and...

Read More

5th March 2018

AI, AR or VR – which child of the tech revolution has a bright future ahead?

Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications...

Read More