Free thinking from Grayling people
14th March 2018
Creating a campaign in 24 hours – Young Lions
Kevan Barber, Senior Account Manager from Grayling's Consumer PR team shares his Young Lions - Cannes Lions 2018 entry, and top tips for tight turnarounds! This year saw Grayling UK enter two teams into the PRCA’s Young Lions competition, a challenge designed to...Read More
13th March 2018
Men No More
The US radio station NPR recently reported on how today’s leading brands are more interested in values and passion than they are in gender - that effectively the days of male-focused marketing and communications are dead. Instead we have a new dawn where people’s...Read More
The Advantage Series
Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.Read More
5th March 2018
AI, AR or VR – which child of the tech revolution has a bright fu...
Sohini Datta, digital strategy expert from our office in Dubai, explores how AI (Artificial Intelligence), AR (Augmented Reality) and VR (Virtual Reality) are relevant to the communications profession.When I graduated from college, back in 2007, if you didn’t pick...Read More
28th February 2018
Why exactly was KFC’s crisis PR response so FCK-ing good?
James Matheson from Grayling Scotland’s PR team looks at why the fast-food chain’s crisis response has gone down so well…A chicken restaurant running out of chicken? If I had suggested this as a scenario for one of Grayling’s crisis PR media training sessions, I...Read More
28th February 2018
AI, AR or VR?
When I graduated from college, back in 2007, if you didn’t pick engineering as a career path, you subsequently became your mother’s biggest disappointment. “What do you do on this Facebook all day?” she would ask me, a budding social media manager; time and...Read More
26th February 2018
London Fashion Week - An inspired epicentre of social revolution...
With Fashion Week season drawing to a close, Kundai Musara from Grayling Southampton looks at the important social and economic role of the British luxury fashion industry both in the past and present.London Fashion Week – a bi annual gathering of the country’s...Read More
24th February 2018
Snapchat Swipes Left on Community Engagement
In most cases, community engagement means more than listening, especially when you’re getting kicked in the gut, says Grayling San Francisco's Alan Dunton.With a single tweet, Kylie Jenner – who sells crazy amounts of lip kits online for gobs of money – caused...Read More
12th February 2018
Data, data, everywhere – but what about the people?
Grayling’s Jon Meakin, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the big themes that we think professional...Read More
6th February 2018
3 Search Engine Trends To Watch Out For
3 Search Engine Trends To Watch Out ForSearch engines change incessantly, but what you really need to know is where these incremental changes are heading – what’s the bigger picture? That’s why we’ve picked up the top three trends facing the world of SEO that...Read More
5th February 2018
Changes to the Facebook news feed are a challenge and an opportun...
The changes to Facebook are both a challenge and an opportunity for brands, argues Grayling creative director, Will Kunkel.The recently announced changes at Facebook – namely that the news feed will no longer be an avenue for ad spamming – will present a challenge...Read More
22nd January 2018
Grayling San Francisco managing director, Alan Dunton asks what can be learned from Snap’s latest travails. Snap, the-struggling-to-swim social network, has an information problem … in this case, information it does not want to leave its walls, leaves its walls in...Read More