9th March 2017
"Regarding responding to fake news stories, there is no hard and fast rule," says Shillington. "Every situation should be evaluated based on its likely impact on the brand reputation and its reach/influence. Brand guardians should choose their battles wisely – as well as their focus. Spending every day refuting fake news stories is time that could be spent building the brand."
You can read the full debate here.
17th June 2019
Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...Read More
11th June 2019
To celebrate its 20th anniversary in Slovakia, Grayling has decided to share its experience contributing to the visibility of projects that are changing Slovakia for the better. In collaboration with...Read More
10th June 2019
Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. The Association for the Measurement and Evaluation of Communication (AMEC)...Read More