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Free thinking from Grayling people

12th July 2019


European politics put under Grayling's microscope

Grayling takes a closer look at European politics ZAGREB – After long and unremitting negotiations, last week brought us the election of the new President of European Parliament and also new members of European Committees. We have yet to see the confirmation of...

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27th June 2019


Artificial Intelligence Ends Globalization

Vladimir Melnikov, Grayling Russia, takes a look at challenges and opportunities in the Age of AI Nationalism. On 27 March, 2019, President Trump said on Twitter that Google CEO Sundar Pichai had “stated strongly that he is totally committed to the U.S. Military,...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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17th June 2019


How to write a PR brief

Looking for a new PR agency? Grayling’s West Coast Lead and Global Head of Strategic Services, Jon Meakin offers some tips on what to include in the ideal brief. After more than 25 years in the PR agency world, on both sides of the Atlantic, I’ve seen and...

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7th June 2019


Croatia EU elections - The aftermath

Croatians joined the rest of Europe and went to vote in the European elections this past Sunday. Media reporting focused specifically on the bigger voter turnout compared to five years ago. Although turnout went up 4.62% to 29.85%, the increase is not comparable to the...

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4th June 2019


How To Manage Your Online Reputation

Reputation is everything, but the sheer number of channels and stakeholders to consider results in a highly complex ecosystem. How can you manage it effectively? The secret is in your brand search results. Not only are search engines one of the most vital touchpoints...

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28th May 2019


EU elections in Croatia - things good to know

These elections have sparked major interest among political opinion-formers, parties and politicians alike, as there are around 100 more candidates than the previous elections, which makes the choice for Croatians more complex. The truth is that no matter the choice,...

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20th November 2018


Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our #6into18 trends forecast this time last year, we talked about The...

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19th November 2018


Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

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15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

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13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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