18th February 2016
Grayling's Middle East, Turkey and Africa CEO, Loretta Ahmed is to be the co-chair of the newly formed Public Relations Consultants Association Middle East and North Africa (PRCA MENA).
The PRCA is already the largest PR association in Europe, representing and regulating more than 18,000 PR individuals, and PRCA MENA will be the professional membership association to represent PR consultancies, in-house communications teams, and individuals in the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Morocco and Egypt.
The association will help to raise standards in the industry and, working alongside ICCO (International Communications Consultancy Organisation), will provide an international framework within which its members can develop global networks and links to London.
Ahmed says: “I am delighted to be given the opportunity to co-chair this great new resource for the PR industry in MENA. As a Fellow of the PRCA I am fully aware of its successes in the UK, and believe that this move will help the industry here to grow, to improve its professionalism, and to increase its profitability.”
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