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World's Best PR Campaigns - Grayling Shortlisted in Three Categories

19th November 2016


The International Communications Consultants Organisation (ICCO) has recognized Grayling in three categories in its annual round-up of the world's best PR campaigns - the ICCO Global Awards. The shortlisted campaigns are:

  • World's Best PR Campaign - Media Relations: The World Energy Congress
  • World's Best PR Campaign - Consumer: Make It Kenya: #KenyaLive #MaraLive
  • World's Best PR Campaign - Digital and New Media: Make It Kenya: #KenyaLive #MaraLive

The success of Grayling's campaign to promote tourism and inward investment to Kenya has already been widely recognized internationally, with multiple African Excellence Awards, the Transform MENA Awards and many other accolades.

The biennial World Energy Congress, organized by the World Energy Council, was held in Istanbul in October, in the wake of the attempted coup, and attracted controversy - and the world's attention - over the attendance of Russian president, Vladimir Putin. A joint Turkey-UK team managed all international media relations on the ground and in the run-up to the event. 

The ICCO is the voice of public relations consultancies around the world. Its membership comprises national trade associations representing 48 countries across the globe: from Europe, Africa, Asia, the Middle East, the Americas and Australasia. Collectively, these associations represent over 2,500 PR firms.

The results of the ICCO Global Awards will be announced at a ceremny in London on 1st December. 


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