/ Insights / Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

Part 6: New Nations

Cities are the new nations; becoming greater in number, in size, and accounting for greater than ever proportions of the global population. professional communicators are increasingly seeing them as focal points for their activities.

But, much like countries, no two cities are the same, and it is important to recognize the levers of influence, how these vary, and how to manipulate them.

In New Nations, Grayling looks at the four competing nodes of influence within different cityscapes, and offers clues for navigating them: Media, Social Influencers, Government and Special Interest Groups.

Read More

Part 5: Critical Conditions

'The internet is not written in pencil.' Negative stories stick around, and with Google search the most used and most trusted source of news and information, this is the new reputation management battleground.

It is against this backdrop that we evaluated the brand search profiles of a cross-section of 50 international companies from the Fortune Global 500, taking a look at the biggest issues that affect them, and evaluating their reputational health.

Critical Conditions showcases the findings of our analysis - the different issues and their impacts on companies in the Travel, Health, Finance, Food and Drink, and Technology sectors. In the realm of 'too big to fail' brands, what factors contribute to or detract from their online brand resilience? And what lessons are there for other companies?

Read More

Part 4: Me, Myself and AI

Artificial Intelligence is here, today, but its impact is only just beginning to be felt. Across multiple industry sectors and every aspect of our lives, AI is set to transform the way we work, live and interact with companies, public sector organizations, and each other, opening up myriad opportunities, but also creating hazards and risks for those concerned with communication.

Part 4 of the Advantage Series expands upon one of the themes of Live Smart or Die - that of the impact of AI.

Me, Myself and AI gathers together a range of views from across the world, and looks at the potential impact – good and bad – on different industries, and the implications for professional communicators.

Read More

Part 3: Live Smart or Die

Technology is changing everything about the way we live. Our working patterns, the way we order food, even the way we meet potential partners – all are subject to massive behavioral change, driven largely by technology that we hold in our hands, whose power far exceeds that which propelled man to the moon.

Part 3 of the Grayling Advantage Series, Live Smart or Die, looks at the technological, societal and policy drivers that will define the next half century – and the changes that private, public and third sector organizations must embrace in order to remain relevant.

Live Smart or Die is essential reading for any organization that takes seriously the need to plan for the future, in order to minimize risk and create advantage.

Download PDF

6th October 2016

Me vs AI: I Expect You’re Wondering Why I called You Here Today…

What happens when Machines can do your job? Meghan Gross of Grayling US considers the final of the ‘Four Tensions’ in our ‘Live Smart or Die’ paperAdvances in computational power, Big Data, data storage, and algorithms are such that we will very soon see...

Read More

5th October 2016

Speed vs Structure: What Happens When the On-Demand Economy Hits...

Alia Dudum of Grayling US takes things to their logical conclusion. Whatever we want, we want it now. For many of us, technology has made that expectation realistic, whether it is same day delivery, a ride home, or a flight booking. And as we become accustomed to...

Read More

4th October 2016

Innovation vs Regulation: Can the Regulators Keep Pace with Techn...

‘Innovation vs Regulation’ is the second of four tensions that we believe will define the next decade, as laid out in ‘Live Smart or Die’. Russell Patten explains. If the pace of technological innovation makes one’s head spin, then the rate at which...

Read More

3rd October 2016

Aging vs Youth: It’s the Demography, Stupid

In ‘Live Smart or Die’, we explore four tensions that will define the next decade. The first is an old challenge, as Amanda Blanton explains… That people are living longer is not news; it is a long term demographic trend. Globally, life expectancy in the period...

Read More

28th September 2016

The Lessons of the Recent Past Are Clear: Live Smart or Die

In the latest part of the Grayling Advantage Series, we explore the challenges and opportunities for organizations grappling with seismic technological change. Lead author, Danica Ross sets the scene. Working with some of the most exciting businesses emerging from...

Read More

Part 2: Regulatory Convergence

The gradual demise of divergent national regulations is inevitable as our economies, markets and societies globalize with exponential speed, and every day we see examples of regulatory convergence, whereby standards, policies and laws align across different geographies.

This convergence is occurring both bilaterally between countries, and at a regional/international and global level.

What does this mean for international organizations? How can they maximize the benefits and mitigate the risks associated with regulatory convergence?

The latest chapter in the Grayling Advantage Series examines this phenomenon in detail and provides some signposts to creating advantage.

Download PDF

17th June 2016

Regulatory Convergence Sector Guide

In the final part of our series on regulatory convergence, study co-author, Eleanor Flanagan provides a sector-by-sector overviewWhile regulatory convergence is undoubtedly a global phenomenon, and one that affects – or will affect – more or less every industry,...

Read More

15th June 2016

Regulatory Convergence: A Tonic for the Healthcare Sector?

With healthcare at or near the top of so many governments’ agendas, can regulatory convergence be a cure-all? Simone Boselli and Christian Jebsen of Grayling Brussels and Head of Grayling Health Petra Gelb take a look. The sensitivity of the healthcare sector for both...

Read More

13th June 2016

Combination of Environmental and Commercial Issues Driving Regula...

After decades of prevaricating, does the signing of the COP21 agreement on climate change signal real change? Fanny Van Der Loo and Silvia Romano of Grayling Brussels and MJ Marshall of Grayling US read the runes.There is nothing more intrinsically global than the...

Read More

10th June 2016

Food for Thought: Is Regulatory Convergence Too Much for the Indu...

Can the international drive to tackle obesity and food safety trump domestic interests? Julie Mandrille and Vanessa Chesnot of Grayling Brussels are one the side lines for this global food fight… From guaranteeing the highest standards of food safety and promoting...

Read More

7th June 2016

It Techs Two: Regulatory Convergence in ICT

Can policymakers keep pace with the dizzying speed of technological innovation? Victoria Breck of Grayling Brussels has the answers you won’t find on Google.The concept of uniform regulation may seem like an anomaly in a sector that prides itself on market disruption,...

Read More

6th June 2016

Nightmare on Wall Street Means Convergence in the Finance Sector...

Regulatory convergence is perhaps no more evident – and relevant – than in the Financial Services sector. Jonathan Curtis of Grayling UK takes a look…The modern financial system has been considered globally integrated since the liberalization of capital markets...

Read More

2nd June 2016

Five-a-Side: Drivers of, and Barriers to Regulatory Convergence

Regulatory convergence is one of the more complex issues facing international organizations today. Eleanor Flanagan of Grayling’s Brussels-based policy team runs down the main drivers and barriers to look out for.Earlier this week we launched our study into regulatory...

Read More

31st May 2016

The what, why and how of regulatory convergence

Regulatory convergence is real. But what is it, how does it affect organizations straddling multiple jurisdictions, and what can be done to navigate this most complex of modern phenomena? Chair of Grayling’s Public Affairs network in Europe, Russell Patten...

Read More

Part 1: Brand Resilience

What we do has always been about minimizing risk and maximizing opportunity, through rigorous planning, senior strategic counsel, messaging and storytelling, and effective issues management.   

But today, a brand is no longer what it says it is, but what Google says it is. And this era of transparency creates both risk and opportunity. To survive – and thrive – brands must increase their resilience, which demands not only different techniques, but different tools too.

The first chapter in The Advantage Series examines this issue of brand resilience, and what can be done to enhance it.

Download PDF

2nd March 2016

Avoiding the black hole of Mobile World Congress

How the gravitational pull of brands is shaped by social buzz and search visibilityThe mobile universe, pre-MWC 2016As ever at MWC, the eyes of the world converged for a few days on Barcelona; hoping to get a glimpse of the future and what that might mean for the...

Read More