6th November 2015
The ‘Technikqueens’ initiative – a CSR program developed and implemented by Grayling Austria and gamification partner Ovos on behalf of oil and gas corporation OMV – won this year’s Media Future Awards in the category “Groundbreaking Collaboration - Company/Agency/Media”.
The Media Future Awards are hosted by leading Austrian publishing house, Manstein, and honor inspirational and future-orientated achievements in the field of media and communications. This year’s winners were selected among 31 entries judged by a jury consisting of 19 members.
Ninety per cent of Austrian industrial companies have difficulty hiring technical staff, while only 15% of girls choose a technology related career. So in order to alter girls’ perceptions of a career in technology OMV, Grayling and Ovos created the ‘Austria is looking for the queens of technology’ initiative – using a gamification angle to make girls curious about technology in a playful way.
The 'Technikqueens' initiative was developed under the OMV Resourcefulness umbrella, a sustainability program providing added value to both industry and society: Girls learn about career opportunities in technology and profit from good job market opportunities, and industry profits from finding qualified employees.
15th March 2019
In light of the next round of elections coming up in Spain, Grayling Madrid hosted a political round table event on urban mobility to give attendees the opportunity to hear from key political actors...Read More
14th March 2019
Electric scooter sharing company hive has appointed our team in Warsaw to develop and implement a communications strategy for its entry on to the Polish market. Our scope of work covers everything...Read More
11th March 2019
On 14 March the Grayling Brexit Unit in Brussels will be hosting the latest edition of their “Brexit Club” meetings with Jennifer Rankin, the Brussels correspondent for UK newspaper, The...Read More