4th December 2017
Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.
Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers are becoming more sophisticated” for the last 20 years, it stands to reason that people must be becoming more discerning. I mean, how else would we absorb anything?
And of course, this paradigm makes it harder than ever for brands and corporations to land their messages. Frequency alone is not enough. Brands need to be innovative, brave. Embrace new techniques, new channels. Stay one step ahead, in order to get noticed.
Over the next week, some of Grayling’s brightest and best will explore the marketing, and communication trends that we believe will help brand and corporate communicators achieve the cut-through they crave in 2018. Here’s a snapshot of what to expect…
Can you think of any examples? Have we missed anything? We’d love to hear your views. Join the discussion on Twitter, using #6into18…..
20th November 2018
Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our...Read More
19th November 2018
When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but...Read More
15th November 2018
As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since...Read More