22nd June 2018
In advance of the first game of the FIFA World Cup between Russia and Saudi Arabia, Saudi Arabia’s General Culture Authority (GCA) opened a 3-day exhibit about the country’s culture at the Museum of Moscow. Our Moscow team was brought on board by the GCA’s international agency Consulum to manage media relations and online advertising campaigns around the event.
The Saudi Culture Exhibit featured an intense program of musical performances, folk dances, calligraphy sessions, short film screenings and, of course, corners dedicated to Saudi Arabian hospitality. "We were happy to help raise awareness of the event and to contribute to the building of cultural links between the countries," said Eugenia Skobeleva, Country Manager of Grayling Russia.
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