NEWS

/ NEWS / Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body

Latest news from Grayling

Grayling's Meakin elected to serve on international board of comms industry measurement and evaluation body

29th November 2017


Grayling's global head of strategic services, Jon Meakin has been elected to the International Board of the Association for the Measurement and Evaluation of Communications (AMEC).  

AMEC represents organizations and practitioners who provide media evaluation and communication research, and has more than 160 members in 86 countries worldwide. Its mission is to develop and embed best practice in measurement and evaluation, throughout the communications industry. 

Major initiatives include the development of an Integrated Evaluation Framework; the AMEC Global Effectiveness Awards; and the global "Say No to AVEs" campaign to eradicate the use of Advertising Value Equivalents (AVEs) in PR and communications work. 

Meakin says: "I have spent my career to date on the front line of PR and communications, and a lack of commitment to effective measurement and evaluation by organizations large and small - and their advisors - has been a constant headache, in spite of the excellent work done by AMEC and others. I intend to bring my frontline experience to bear, to not only ensure AMEC’s work is aligned with what the majority of the communications industry actually needs, but also that best practice is adopted as widely as possible."

For more information about AMEC, visit the website


Grayling Team

Latest News

17th June 2019


Into the Ocean

Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...

Read More

11th June 2019


NGOs are welcome to join „Grayling 2020Challenge“

To celebrate its 20th anniversary in Slovakia, Grayling has decided to share its experience contributing to the visibility of projects that are changing Slovakia for the better. In collaboration with...

Read More

10th June 2019


Grayling spearheads PR industry campaign to enhance evaluation

Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. The Association for the Measurement and Evaluation of Communication (AMEC)...

Read More