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Grayling up for Six EMEA SABRE Awards

18th April 2016


Grayling has been shortlisted for six SABRE Awards, in recognition of work across the EMEA region. The shortlisted campaigns are:

  • #WhereverYouAre - our campaign for PayPal in Russia, which has also just scopped six Hermes Creative Awrads (Russia and CIS category)
  • #HiltonExplorer - our innovative work that uses psychographic profiling to target social media content and offers, and has already picked up a Travel Marketing Award (Multi-Country category)
  • Skype the Dog - our campaign is Russia (again!), which was also shortlisted for a European Excellence Award (Cause Related Marketing category) 
  • #MakeItKenya - our ground-breaking work to drive tourists to Kenya, on behalf of the Kenyan Ministry of East African Affairs, Commerce and Tourism, which has already garnered multiple African Excellence Awards and has also been shortlisted for a Transform MENA Award (Travel and Tourism category)
  • World's Best Driving Road - Atomic's international campaign for Avis gets another nod, in the Pan-European category, having already won a Travel Marketing Award and been shortlisted for a PR Moment Award, a PRWeek Global Award, a CIPR Excellence Award and a European Excellence Award
  • #MeatyMalbec - Atomic's campaign for wine brand, Graffigna, which has also previously been shortlisted for a PR Moment Award  (Marketing to Men category)

Grayling has also been shortlisted for Agency of the Year - Eastern Europe

The EMEA SABRE Awards are organized by Holmes Report, and the winners will be announced at a ceremony in Berlin on 25 May. 


Grayling Team

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