6th June 2017
The potential advantages gained through the incorporation of artificial intelligence and automation into different industries will only be achieved if companies consider communications alongside the technology. That is the core theme running throughout a new compilation of viewpoints from AI experts, produced by Grayling.
Me, Myself and AI combines the perspectives of a number of international experts in their respective fields, be they industry leaders and innovators, scientists, academics, commentators or tastemakers, with additional input from some of Grayling’s own experts in reputation management and public affairs. These viewpoints have been compiled into a digital magazine published today as part of Grayling’s ‘Advantage Series’, a research and insights program that addresses some of the major reputational, regulatory and communication challenges facing organizations today.
Grayling’s global head of strategic services, Jon Meakin edited the report. He says: “AI is transforming the way we work, live and interact with companies, public sector organizations, and each other, opening up myriad opportunities, but also creating risks. And while we are making no claims to be experts in the field of AI, it is our job to understand the potential advantages that may accrue from the effective communication of such advancements – and the risks. This publication is intended to contribute to and advance the debates that AI has sparked within our clients’ industries.”
Me, Myself and AI is divided into three chapters:
Work: How the application of AI is likely to transform different industries; the ways in which the communication of that poses reputational risks and opportunities; the opposition that the adoption of this technology will prompt in some quarters; and how this might be overcome.
Live: How the application of Artificial Intelligence is going to change the way we interact with each other, as well as with brands, corporations and public bodies, day to day; the tools we use; and the implications for professional marketers and communicators, as well as media organizations.
Govern: While Artificial Intelligence is unlikely to replace flesh and blood politicians, its roll-out in different areas will be subject to political will. What implications does this longstanding tension between innovation and regulation have for AI, for the companies responsible, and for the people and industries whose lives it promises (or threatens) to transform? And could government actually lead the way?
Meakin adds: “The issue of AI has become a recurring theme among the companies with whom we speak, and across multiple industry sectors, prompting us to explore further the communications risks and opportunities associated with it.”
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