27th July 2016
Grayling has been shortlisted for a PRWeek Award 2016 in the category Public Sector for the campaign 'Protecting Consumers at Christmas'.
The Awards presentation will take place on Tuesday 18th October in the Great Room, at Grosvenor House, Park Lane, London.
Grayling was appointed by NTS to raise consumer awareness about a range of issues around scams and product safety, including dangerous products being imported into the country.
Grayling identified media appetite around Christmas for product safety stories, as the season sees spikes in interest around certain products that could be dangerous and cause consumers harm. Grayling worked with NTS to warn Christmas shoppers about the dangers associated with the must-have gift for Christmas 2015 – hoverboards.
We devised a story that focused on the number of unsafe hoverboards being imported and the dangers they posed to families this Christmas.
The campaign secured 915+ coverage hits across a range of titles – from The Sun’s front page to the Economist (Schumpeter) to blogs (and 1,000+ shares) on Mashable. This included 30 national print and broadcast pieces and 535 international (including TIME, Newsweek, CNN). There were 7000+ Tweets about unsafe hoverboards in December.
The coverage led to:
15th March 2019
In light of the next round of elections coming up in Spain, Grayling Madrid hosted a political round table event on urban mobility to give attendees the opportunity to hear from key political actors...Read More
14th March 2019
Electric scooter sharing company hive has appointed our team in Warsaw to develop and implement a communications strategy for its entry on to the Polish market. Our scope of work covers everything...Read More
11th March 2019
On 14 March the Grayling Brexit Unit in Brussels will be hosting the latest edition of their “Brexit Club” meetings with Jennifer Rankin, the Brussels correspondent for UK newspaper, The...Read More