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Is Google's Algorithm Biased?

14th June 2019


There’s no denying the impact Google Search has on perception. Every day billions of people trust its algorithm to deliver the best content from across the web for any given subject.
 
That’s a powerful position and one that the President of the United States, Donald Trump, thinks is being abused. “Google & others are suppressing voices of Conservatives” cried Trump on Twitter, whilst his 2020 campaign manager Brad Parscale went as far to say “Bias is in their [Google’s] corporate DNA” – but is that really true?
 
The Economist put this theory to the test and, spoiler alert, they found “no evidence of ideological bias”. It’s an interesting read, take a look for yourself, but ultimately it’s telling us what we at Grayling already know. Google wants to find the most relevant and engaging content to show its users on any given topic.
 
So if you want to change those search results to better favour your position, or show your brand in a more positive light? You’ve got to put the work in.
 
If that’s a goal for your organisation – and it should be – know that we’ve developed proprietary technology that specialises in this area: GCore, supercharging our long-standing PR expertise with advanced search engine analytics. Drop me a line on alex.judd[at]grayling.com to find out more…


Alex Judd

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