NEWS

/ NEWS / Prizma Kreatív PR Award Win for Grayling Hungary

Latest news from Grayling

Prizma Kreatív PR Award Win for Grayling Hungary

26th November 2018


The Prizma Kreatív PR Awards are the most prestigious in the Hungarian PR industry, and at the annual ceremony last week, Grayling’s team in Budapest received a bronze award for developing and implementing the communications strategy which launched Asahi Super Dry – the pinnacle of Japanese beers – in Hungary. The super premium beer, the number one beer brand in Japan, is part of Dreher Breweries’ portfolio, the largest brewery in Hungary.

The campaign started with a Japanese-themed launch event, which was followed up with influencer communications, beer tastings and other promotional activities.

“Working on a super premium beer product was a great experience. We provided out-of-the-box launch event ideas and the influencer campaign, which focused on Japanese gastronomy, was a great success. It was these ideas and our passion which led to the Prizma Kreatív PR Award”, said Peter Fecko, Grayling’s Managing Director for CEE.

The Prizma Kreatív PR Awards have been handed out since 2009 by Kreatív, the monthly advertising and PR magazine. The campaign for Asahi was recognized in the “Product launch and re-launch” category.

 


Grayling Team

Latest News

17th June 2019


Into the Ocean

Environmental Defense Fund (EDF), one of the world’s largest environmental organizations, with more than two million members and a staff over 700 scientists, economist, policy experts and other...

Read More

11th June 2019


NGOs are welcome to join „Grayling 2020Challenge“

To celebrate its 20th anniversary in Slovakia, Grayling has decided to share its experience contributing to the visibility of projects that are changing Slovakia for the better. In collaboration with...

Read More

10th June 2019


Grayling spearheads PR industry campaign to enhance evaluation

Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world. The Association for the Measurement and Evaluation of Communication (AMEC)...

Read More