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Grayling Poland welcomes Primark as a new client

International retailer Primark will open its first location in Poland in the spring of 2020. Grayling Poland will support Primark’s launch in the Polish market and is responsible for the company’s fashion and corporate communications.

Grayling Poland have been appointed to develop and implement Primark’s corporate, lifestyle and product communications strategy, as well as acting as Primark’s Polish press office. Having been selected after a tendering process, Grayling will also develop the creative concept of the launch event and organise the opening of its first location in Poland.

“The wide range of activities for Primark allows us to fully use our strong competences in corporate, lifestyle and product communications. I believe that given our vast local experience and know-how, inter alia in in strategic communications and brand launches, we will contribute to Primark’s growth on the Polish market,” says Klara Banaszewska, General Manager at Grayling Poland.

Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street; put simply, Amazing Fashion at Amazing Prices. Its launch is one of the most awaited debuts on the Polish retail market and will open its first location in Poland in the Galeria Młociny shopping centre in spring 2020, creating over 250 jobs.

Established in Dublin in 1969, Primark currently owns more than 370 stores, with over 15 million square feet of selling space, across 12 countries: Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US, Italy and Slovenia, as well as planning its debut in the Czech Republic in 2020.