9th March 2017
"Regarding responding to fake news stories, there is no hard and fast rule," says Shillington. "Every situation should be evaluated based on its likely impact on the brand reputation and its reach/influence. Brand guardians should choose their battles wisely – as well as their focus. Spending every day refuting fake news stories is time that could be spent building the brand."
You can read the full debate here.
27th October 2016
PayPal's campaign devoted to people living in remote parts of Russia scoops a silver prize at the Golden Drum international festival of creativity.#WhereverYouAre is a documentary series...Read More
27th July 2016
Grayling has been shortlisted for a PRWeek Award 2016 in the category Public Sector for the campaign 'Protecting Consumers at Christmas'.The Awards presentation will take place on Tuesday 18th...Read More
17th February 2016
Hot on the heels of winning Africa’s ‘Best Newcomer Agency’ award, Grayling’s Africa expansion took another big step forward today with the appointment of the company’s first recruit in...Read More