Insights
Free thinking from Grayling people
Anastasia Elaeva on Arts Patronage for Communication Director Magazine
6th September 2017
Following the launch of her Brands and the Arts whitepaper, Anastasia Elaeva - Head of Corporate Communications, writes about Arts Patronage 2.0 in a contribution to the September issue of the Communication Director Magazine published by the European Association of Communications Directors.
Several high-profile examples of relationships between companies and the arts show the media appeal of cultural collaborations. But how can truly creative communications emerge from these unlikely partnerships?
Download the full article below, or get in touch with Anastasia for more information.
Anastasia Elaeva
Latest Insights
15th November 2016
Is This Real Time?
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but...
Read More
8th November 2016
One Small Step for a Brand…
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands...
Read More
3rd November 2016
Strange Bedfellows, or Pragmatic Policy-Making?
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the...
Read More