9th March 2017
"Regarding responding to fake news stories, there is no hard and fast rule," says Shillington. "Every situation should be evaluated based on its likely impact on the brand reputation and its reach/influence. Brand guardians should choose their battles wisely – as well as their focus. Spending every day refuting fake news stories is time that could be spent building the brand."
You can read the full debate here.
11th December 2018
A campaign rebranding Statoil to Circle K run by Grayling Poland and Circle K won the Silver Paperclip in corporate PR category during this year’s edition of the Golden Paperclips Awards. The trophy...Read More
28th November 2018
Independent ratings agency, Weiss Ratings, has hired Grayling in the US to help solidify its leadership position in the field of cryptocurrency ratings. Weiss Cryptocurrency Ratings were...Read More
26th November 2018
The Prizma Kreatív PR Awards are the most prestigious in the Hungarian PR industry, and at the annual ceremony last week, Grayling’s team in Budapest received a bronze award for developing and...Read More