Insights

/ Insights / Anastasia Elaeva on Arts Patronage for Communication Director Magazine

Free thinking from Grayling people

Anastasia Elaeva on Arts Patronage for Communication Director Magazine

6th September 2017


Following the launch of her Brands and the Arts whitepaper, Anastasia Elaeva - Head of Corporate Communications, writes about Arts Patronage 2.0 in a contribution to the September issue of the Communication Director Magazine published by the European Association of Communications Directors

Several high-profile examples of relationships between companies and the arts show the media appeal of cultural collaborations. But how can truly creative communications emerge from these unlikely partnerships?

Download the full article below, or get in touch with Anastasia for more information.


Anastasia Elaeva

Latest Insights

25th February 2019


Grayling launches white paper on museum and brand collaborations

Today, Grayling publishes a report explaining how both corporations and cultural institutions can benefit from partnership programs. Corporate and cultural institutions are very different entities...

Read More

20th December 2018


IR Planning for 2019

Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit,...

Read More

13th December 2018


Why you shouldn’t worry about Google’s next algorithm change

Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term. It's a question I get asked a lot: "But what happens when Google changes its...

Read More