3rd March 2017
Last week we brought fashion royalty to the streets of Milan to help British Airways celebrate travel and style whilst promoting low fares between the style capitals Milan and London.
British supermodel Suki Waterhouse dazzled as she posed in front of the iconic Duomo Cathedral, wearing a bespoke British Airways inspired paper dress, created by the esteemed fashion designer and paper artist Zoe Bradley. To add to the spectacle, David Gandy took to the streets of Milan in a vintage Jaguar E-Type and visited some of the city’s most popular tourist landmarks with a British Airways cabin crew member in tow.
The fashionable duo created a media storm posing with British Airways ambassadors before heading to a VIP tea party in partnership with The Berkeley Hotel, London. Special guests, which included media and influencers from across the globe, enjoyed an exclusive taster of the Berkeley’s legendary Prêt-à-Portea afternoon tea whilst enjoying a rare fashion show of British Airways’ cabin crew uniforms through the ages.
In addition to securing widespread global coverage, the social media shares for British Airways, from this event, are now the airline’s most popular social media posts to date.
16th May 2019
What does it mean for communicators if cancer becomes a condition that we live with, rather than are cured of? Kathryn Ager, Grayling UK’s Head of Health, shares her thoughts. The news today that...Read More
23rd April 2019
The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After...Read More
12th April 2019
Grayling's Jon Meakin gears up for a watchathon. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were hired. One of his...Read More