28th May 2019
Last week saw the annual AMEC Global Summit take place in Prague.
For those who don't know, AMEC is the "international association for the measurement and evaluation of communication". In other words, they set the gold standard for PR measurement. Key to this is demonstrating the journey between outputs, out-takes and outcomes - that going beyond counting coverage to seek out the geniune business impact of campaigns.
That can be a tough ask, as it takes both expertise and budget.
In this vein, our own Alex Judd took to the stage to demonstrate the applications of search engine data, informing marketing strategy and demonstrating the wider impacts too. We've embedded the slides below so you can catch-up:
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