Insights

/ Insights / The Future of Measurement and Evaluation

Free thinking from Grayling people

The Future of Measurement and Evaluation

26th November 2018


As AMEC Measurement Month 2018 draws to a close, Loretta Ahmed and Stephanie Stamatakou look ahead at what the future might hold.

 Please download the paper, and engage with the debate on Twitter, using #AMECmm

 

Loretta Ahmed is Chief Executive Officer at Grayling Middle East and Africa and Stephanie Stamatakou is Chief Executive Officer at Grayling Asia Pacific.

 


Download 'The Future of Measurement and Evaluation'

Grayling Team

Latest Insights

27th November 2018


UX Everything

Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast. The last Grayling trend for us to unveil is...

Read More

26th November 2018


Dear Victoria’s Secret, I’d Like to Help 

Grayling US chief client officer, Danica Ross shares her take on the retailer's woes. As Forbes recently reported, Victoria's Secret saw its fiscal third-quarter operating income tumble...

Read More

22nd November 2018


Medium Message

Grayling UK’s Head of Consumer, Kat McGettigan looks into what happens when brands capitalise on the unique properties of a material channel or platform, in the latest post on our #6x19 trends...

Read More