12th November 2018
When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement.
It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some tips on what good measurement should look like.
Please download the paper, and engage in the debate on Twitter, using #AMECmm.
20th December 2018
Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit,...Read More
13th December 2018
Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term. It's a question I get asked a lot: "But what happens when Google changes its...Read More
27th November 2018
Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast. The last Grayling trend for us to unveil is...Read More