9th January 2018
PRWeek asked PR industry pros for their views on what Intel should do, in light of revelations about their chips' security flaws. Grayling's Elliott Suthers was among them. Here is his take.
Meltdown and Spectre are pervasive and complicated vulnerabilities. The average consumer knows that the bugs exist, but has little awareness of how they’re going to be impacted.
For the most part, Intel isn’t a consumer company and it’s important that it keeps its core audience in mind when it comes to its communications strategy. It cannot fix this through a simple patch as a software company could, so it will need to work with partners across the tech ecosystem.
A communications approach that looks to lift the entire industry will not only benefit Intel, but also restore consumer confidence and help it fortify a leadership position. Simultaneously, it must educate consumers about how it’s working to provide a solution.
Read more here.
20th December 2018
Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit,...Read More
13th December 2018
Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term. It's a question I get asked a lot: "But what happens when Google changes its...Read More
27th November 2018
Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast. The last Grayling trend for us to unveil is...Read More