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Free thinking from Grayling people

23rd April 2019


What comes after Putin? And why care now

The recent historical record is littered with spectacularly false predictions about the results of elections and the future of political leaders. Russia is no exception, spawning multiple ‘After Putin’ scenarios that will quickly be forgotten once the president...

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12th April 2019


Is Game of Thrones a Triumph of Profile Over Penetration?

Grayling's Jon Meakin gears up for a watchathon. In my first PR agency role, the chairman-owner insisted on interviewing and signing off on every candidate before they were hired. One of his favorite interview questions was to ask candidates to explain the...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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11th April 2019


Nota bene: The other half

There are many brands who try their hand in “femvertising” or attempt to incorporate feminism and gender equality into their external comms strategies. But it is clear that most of them are failing. As a woman, I know this. Either that brands are not aware of the...

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10th April 2019


How To Manage Your Online Reputation

Reputation is everything, but the sheer number of channels and stakeholders to consider results in a highly complex ecosystem. How can you manage it effectively? The secret is in your brand search results. Not only are search engines one of the most vital touchpoints...

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3rd April 2019


How we got to know ourselves by fulfilling wishes as part of the...

We decided to celebrate the anniversary of Grayling’s presence in the Czech Republic by fulfilling the wishes of members of LORM, a charity dedicated to supporting deaf-blind people. To date, we have fulfilled 13 wishes in total. During the autumn and winter, we...

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25th February 2019


Grayling launches white paper on museum and brand collaborations

Today, Grayling publishes a report explaining how both corporations and cultural institutions can benefit from partnership programs. Corporate and cultural institutions are very different entities facing some of the same challenges: Both are operating in increasingly...

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20th December 2018


IR Planning for 2019

Lucia Domville gets ready for the New Year... The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit, and how your performance will be measured. More importantly, now is...

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13th December 2018


Why you shouldn’t worry about Google’s next algorithm change

Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term. It's a question I get asked a lot: "But what happens when Google changes its algorithm?" I can understand the concern. Some in the SEO community...

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27th November 2018


UX Everything

Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast. The last Grayling trend for us to unveil is UX Everything. … and It’s appropriate that it comes last because,...

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26th November 2018


The Future of Measurement and Evaluation

As AMEC Measurement Month 2018 draws to a close, Loretta Ahmed and Stephanie Stamatakou look ahead at what the future might hold. Please download the paper, and engage with the debate on Twitter, using #AMECmm Loretta Ahmed is Chief Executive Officer at...

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26th November 2018


Dear Victoria’s Secret, I’d Like to Help 

Grayling US chief client officer, Danica Ross shares her take on the retailer's woes. As Forbes recently reported, Victoria's Secret saw its fiscal third-quarter operating income tumble 89%, or a whopping $120 million. Losses of that magnitude aren’t due to...

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