We are a full-service agency based in the heart of Munich with a passion for integrated communicationsGet in touch Scroll for more information
Moving the needle, creating real advantage, that’s what drives us at Grayling, Munich.
Our communications team loves innovative tech, but we think beyond that, creating richer narratives for our clients in this sector.
Every campaign we create is guided by your ‘why’.
It’s no longer enough to tell the world about what it is your business, product or service does, people need to know why it matters – and the difference your brand makes.
And the right agency partner is one that understands your why, has a firm grasp of the complex business landscape which you operate in, as well as the technology itself.
We like to capitalise on every opportunity. And this is where our team at Grayling, Munich, excels.
We have the know-how, we can tell stories that win over influencers, increase mindshare, and nail your sales, business, and marketing goals.
We’ve been doing it for brands like Leica, Huawei, LinkedIn, TikTok, Ring/Amazon, Amadeus, Otis, Horiba, O-I, and others.
We create advantage at break-neck speed, spot trends, predict market shifts, identify risks, put new and emerging technologies to work.
In an ever-evolving world, we validate the role your brand plays in a consumer’s life.
And as we’re connected to a Grayling network with 30 offices around the world, we can give your brand a global platform.
So start-ups wanting to create an initial buzz, scale-ups looking to grow, or tech giants eager to expand – count on Grayling, Munich to move the needle.
Just ask us how, and we will find your ‘why’.
Best Practice: Media/Blogger/Influencer Relations – HUAWEI Christmas Dinner
Grayling is responsible for the PR activities of the HUAWEI Consumer Business Group in Germany. These range from strategy development to media relations and test equipment management. Excellent relations with the media are the be-all and end-all for HUAWEI and the Christmas dinner is the highlight of the year.
In 2019 a total of 48 important representatives of classic media (consumer tech, lifestyle, business press) and bloggers/instagramers attended the dinner, which was held in one of the hippest locations in Berlin.
The dinner also served as an exclusive vernissage of the first “off-line” exhibition of the HUAWEI Photo Consortium, a group of influencers who have taken up the cause of photography with smartphones.
In addition, Grayling organized a roundtable, which took place directly before dinner. The hand-picked participants received confidential information in advance about a flagship smartphone that was available on the German market a few days later.
Sparring partner in the German-speaking IT landscape
Grayling has been responsible for press relations and social media management at data management provider Commvault since 2016. The highest priority is the strategic positioning of the country managers and international executives. Giving the company a face and consistently communicating the key messages secures brand and speaker attention as well as profile and strengthens media relations.
Commvault’s expertise is reflected in the authors of numerous professional articles. Grayling breaks down the current business priorities, selects content, secures the interest of the editorial staff and creates the storyline right up to the finished texts. Appropriately placed interviews and posts in LinkedIn and Twitter ensure that channel and trade press know exactly what Commvault has to offer and that business partners enjoy working with Commvault. “
TikTok: Communication for a Gamechanger
TikTok is the leading platform for mobile short videos with the mission to capture creativity, knowledge and the moments of daily life. Grayling’s mission since the beginning of 2020 has been to position TikTok’s awareness among the general public and business partners as trendsetters, enablers and partners. This includes the strategic development and expansion of media relations in B2B and B2C, agenda setting and issues management across German-language media and KOLs, as well as the creation of creative, integrated communication campaigns in close cooperation with a wide range of stakeholders. Storytelling, high-quality PR content, event management and data-driven PR are the key to this. The cross-location team acts in an agile and flexible manner and with a lot of fun and curiosity for one of the most exciting platforms of its time.
We are pleased that Grayling is acting as our German press office. They have an excellent team. Their proactive character, excellent media contacts and service-oriented thinking help us to achieve the ambitious communication goals we have set ourselves.
David Frodl, Communication Manager EMEA, Bobcat
Grayling has proven to be a true partner who knows and understands the goals of Commvault. We appreciate the initiative, the ideas and the quality standards of the press work - and: fun and humanity are not neglected.
Yvonne Schickel, Marketing Manager, Commvault
With Grayling we have a reliable sparring partner for many years, who supports us in very different tasks. From strategic communications planning for projects of different DHL divisions and content development to the revision of important communications documents, evaluation and reporting to measure our success - consultants who understand our business and communicate at eye level.
Claus Korfmacher, DHL Media Relations Team, Germany