28th May 2019
Last week saw the annual AMEC Global Summit take place in Prague.
For those who don't know, AMEC is the "international association for the measurement and evaluation of communication". In other words, they set the gold standard for PR measurement. Key to this is demonstrating the journey between outputs, out-takes and outcomes - that going beyond counting coverage to seek out the geniune business impact of campaigns.
That can be a tough ask, as it takes both expertise and budget.
In this vein, our own Alex Judd took to the stage to demonstrate the applications of search engine data, informing marketing strategy and demonstrating the wider impacts too. We've embedded the slides below so you can catch-up:
15th November 2016
Will Kunkel, Executive Vice President for Creative and Content in Grayling New York, on the final of our #7for17 trends, Live and Uncut‘Timing is everything’ has been a favorite line to many but...Read More
8th November 2016
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our #7for17 trends series.In an era where brands...Read More
3rd November 2016
Russell Patten, Chair of Grayling’s European Public Affairs practice, looks at one of the major political trends as part of our #7for17 series. It’s been a turbulent year in politics, with the...Read More