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Work for PayPal, Croatia and Kenya Recognized by International Public Relations Association

14th June 2016


Grayling's work on behalf of PayPal, Kenya's Ministry of East African Affairs, Commerce and Tourism and the Croatian National Tourist Board have been named finalists in the International Public Relations Association Golden World Awards, in a total of five categories:

  • PayPal: #WhereEverYouAre (Consumer PR for an existing service – Agency category)

  • Kenyan Ministry of East African Affairs, Commerce and Tourism: #MaraLive (Travel and Tourism – Agency category)

  • Kenyan Ministry of East African Affairs, Commerce and Tourism: #MaraLive (Public Sector – Agency category)

  • Croatian National Tourist Board: Croatia Loves You (Social Media for PR - Agency category)

  • Croatian National Tourist Board: Croatia Loves You (Travel and Tourism - Agency category)

The International Public Relations Association (IPRA) Golden World Awards offer worldwide recognition and acclaim to world class public relations programs. Each year, a jury of experienced communication professionals judges the entries and nominates the best for a short-list. The final winners are selected on the basis of unique merit, relevance, concrete objectives, creative strategies and tactics, and demonstrable results. 

#MaraLive was a multi-platform campaign that brought the Great Wildebeest Migration to the world via Periscope, while 'Croatia Loves You' built consideration of Croatia as a holiday destination in 11 source markets; both resulted in a demonstrable uplift in visitor numbers.  


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