Media and Influencer Relations
Successful media engagement is all about cultivating strong relationships. At Grayling, we actively build relationships and engage in conversations with journalists from all sectors - broadcast, print and digital. We don’t just do this when we have news to tell but everyday to ensure that our clients are positioned front of mind with media and are regarded as industry thought leaders.
However, as traditional media continues to lose traction with audiences, organisations increasingly understand the importance of social media. By helping brands engage in honest and meaningful conversations through social media, organisations can gain credibility by engaging online communities, gain advocates and increase sales through word of mouth.
Grayling manages social clients' social media engagement by delivering influencer campaigns, advocacy programmes, community building and management, social applications, conversation response and reputation management.