Companies can spend millions on advertising campaigns and still not effectively engage audiences. However, a print or broadcast interview costs relatively little in comparison, and more importantly they are proven to be more effective. Engaging the media provides opportunities for organistaion to communicate and clarify their corporate messaging directly to the key audiences.
In this 24/7 'breaking news' world, the costs of mishandling a media interview are enormous. Through Grayling's specialst media / spokesperson training unit we provide practical training programmes, in both English and Arabic, that are designed to replicate the type of media interviews and engagement spokespeople are likely to face in their market and internationally – both proactive in the context of positive news announcements and reactive as part of a crisis response.