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Free thinking from Grayling people

20th November 2018


Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series. In our #6into18 trends forecast this time last year, we talked about The...

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19th November 2018


Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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15th November 2018


Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies… We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

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13th November 2018


Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast. There is nothing new about brand partnerships. Borrowing a bit of another...

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12th November 2018


What good measurement looks like

When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement. It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some...

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8th November 2018


Brands benefit by being part of the culture club

Brands and companies succeed by tapping into the zeitgeist in authentic ways, says Grayling UK’s head of corporate, Tom Nutt, in the first of our #6x19 blog posts. In last year’s trend forecast, one of our trends that really resonated with our clients was...

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6th November 2018


Six things every professional communicator needs to know for 2019

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s 2019 trends forecast. For the past three years, Grayling has produced a look ahead at the key marketing and communications trends that we believe are most likely to shape our...

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5th November 2018


Why Measurement Matters

There is an old saying, that “What gets measured, gets done”. Well in marketing and communication terms, one could adapt that and say “What gets measured, gets budget”. And that is at the heart of why measurement is so important to in-house marketing and...

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14th June 2018


How digitalization is shaping political advocacy

Christina Trapl, Consultant and Public Affairs expert at Grayling Austria, explores the toolkit of modern Public Affairs practitioners from a marketer’s perspective and shares examples of political advocacy in the digital age."Obscure, discreet, non-public" – words...

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14th June 2018


When it comes to influencers, think small to make a bigger impact

Grayling account director, Nicole Vaden considers the changing influencer landscape, and the rise and rise of the micro influencer. Micro vs macro – just reading those words invokes the feeling of being in a college economics class all over again. But the...

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23rd February 2018


Data, data, everywhere – but what about the people?

Grayling’s Jon Meakin, on the need to put human experiences at the heart of storytelling.In recent weeks I’ve been spending a lot of time talking to Grayling clients and would-be clients about our #6into18 trends – the big themes that we think professional...

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