3rd August 2015
Grayling has strengthened its leadership with two senior global promotions.
Victor Benady, previously Global Head of Digital, has been promoted to the newly created position of Global Creative Director, with a seat on Grayling’s Global Board. Benady’s mandate is to provide senior creative counsel across the business, by leading on significant new business pitches and client programmes, developing and growing Grayling’s global value proposition and ensuring world-class creative and integrated delivery are at the heart of the Grayling offer.
Jan Mikulin, previously Global Digital Planning Director, takes the digital mantel from Benady and has been promoted to Global Head of Digital Marketing, a new role focused on supporting the Grayling network in delivering incremental digital marketing services that strengthen the agency’s already extensive digital and social media capabilities.
Victor Benady commented: “After four years at Grayling it’s an honour to take-on this new position. I aim to bring creative excellence to all aspects of our business at a time when our clients are looking to us like never before to be constantly inventive, walking a tight rope between risk and opportunity.”
Paul Taaffe, CEO of Huntsworth Group said: “Integrated creativity is central to Grayling’s growth and Victor and Jan’s appointments mean that more clients in more markets will gain access to their thinking and experience."
16th January 2018
Reese Maabich has joined Grayling France as Head of Digital. Additionally, she will take on the role of Head of Digital Campaigns in Continental Europe. Maabich is an award-winning digital...Read More
15th December 2017
In six Central and Eastern European (CEE) markets, 1,040 acts were approved between 1 August 2016 and 1 August 2017. This is 5.3% fewer than in the same period last year. The number of approved acts...Read More
15th December 2017
Almost half of Fortune 500 companies fail the ‘brand resilience’ test, causing millions of dollars of reputation damage, according to new research published today by Grayling.The Critical...Read More