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Free thinking from Grayling people

20th December 2017


Take a stand

The lines between business, politics and culture are ever more blurred and organisations can no longer sit on the fence as consumers demand clarity, commitment and action, and diversity is the order of the day. Tom Nutt and Jonathan Sanchez discuss what it means for...

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18th December 2017


Attention is the new currency: Closing the Gap between Capture, E...

Reese Maabich, Grayling Continental Europe’s Head of Digital Campaigns, on Attention Economy - our latest #6into18 trend.Studies shows that the average consumer is exposed to up to 10,000 brand messages a day. 80% of visitors abandon a website in under 5 seconds (1)....

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The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

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14th December 2017


Play Time

Loretta Ahmed, CEO Grayling Middle East and Africa, looks at how injecting fun into every aspect of brand communication can increase customer engagement. In 2018 smart marketers will drive purpose and personality through each customer interaction, delivering the...

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13th December 2017


Small is the New Big

As the pace of change gets faster, organizations of all sizes are embracing the start-up mentality. In the latest of our 2018 Trends predictions, Grayling’s San Francisco MD, Alan Dunton explains why everyone wants to be a start-up. From Grayling’s San Francisco...

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8th December 2017


Why brands should be making stories, not just telling them

Today, the art of storytelling for brands has reached exciting and innovative levels, but regardless of the touchpoint we use to tell the tales, a strong narrative is the driving force. Christian Wilfer, Senior Strategic Planning Director for Grayling Germany, on our...

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6th December 2017


Hot in the City

As part of our #6into18 series, Stephanie Stamatakou explores the emerging trend for marketers to focus their efforts on global super cities.Last year, in our paper ‘Live Smart or Die’, we identified ‘Speed vs Structure’ as one of the four tensions that will...

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4th December 2017


Six things every professional communicator needs to know for 2018

Grayling’s global head of strategic services, Jon Meakin introduces the agency’s annual trend forecast.Studies consistently show that we are exposed to around 10,000 marketing messages a day. And even though it feels like I’ve been reading about how “consumers...

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11th May 2017


5 circumstances in which your brand shouldn’t engage with the art...

Anastasia Elaeva, Grayling Russia’s Head of Corporate Communications, explains why some creative partnerships thrive while others fail.As art initiatives are becoming an increasingly popular way to invigorate brand communications, it is important for PR and marketing...

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25th April 2017


Does a Public Relations degree give you the cutting edge?

Laura-Jane from our Scotland PR team considers the value of a PR degree as her fast approaching Masters Dissertation deadline looms.The debate on whether a PR qualification is necessary is not new by any means but something we are reminded of every time a new recruit...

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25th April 2017


Grayling shortlisted for four EMEA SABRE awards

Grayling has been named a finalist in four categories in the prestigious SABRE EMEA Awards. The shortlisted campaigns are:Croatia: Out of Office Award - Croatian National Tourist Board (pan-European category)Romanian YouTubers Challenge Powered by PokerStars –...

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25th April 2017


How Press Relations accelerate start-ups’ financing and growth

By Rémy Debrant, Grayling France DirectorThe French are the champions of fast growing start-ups in Europe, Paris being close to overtaking London. Mainly created by digital natives, there are approximately 20,000 in France, with 1,500 new ones set up in Paris every...

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