15th May 2017
Statistics show that there are 2.3 billion active social media users in the world with a 176 million increase in users in the last year. Young people across the globe have grown up in a digital world of developing technologies, trends and social media with over 93% of young people in the UK having at least one social media profile. This forever increasing knowledge of social media could allow young people looking for their first career to come into the workplace with a lot to offer.
Students use social media as a tool to profile themselves and this can be a great start in building a professional career network, helping them to secure work experience as well as gain a broad knowledge of the digital world. Social media allows students to learn how to connect, engage, keep up to date with the latest trends and news, and become great communicators.
Through profiling themselves on platforms including LinkedIn, Twitter, Facebook and Instagram, students are subconsciously learning how to market on social media. 91% of retail brands use two or more social media channels to market their brand, showing it is common for major businesses to have a social media marketing strategy and through this experience of self-promotion, students are learning key skills that are now required in the workplace. The knowledge that is also obtained through daily homepage scans on Twitter and Facebook could also be beneficial in this fast paced world of ever-changing technologies and trends.
Social media is becoming more and more integral to the process of employment and recruitment. Candidates can share experience on a variety of platforms; CVs can now be shared on LinkedIn, videos can be shared on YouTube, news can be shared via the likes of Twitter and Facebook and photos are everywhere, reflecting people’s personalities and giving employers an indication of what a profiler is truly like as a person. In turn, students can also approach employers on platforms such as Twitter and LinkedIn, finding the right contact to digitally introduce themselves ahead of an interview offer.
With more and more employers adapting to the world of social media, maintaining an impressive online profile is now an essential element, whether you are starting your first career or building your own brand.
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