20th March 2018
Grayling UK has hired Kat McGettigan as the new Head of Consumer PR in London.
Kat, who was formerly Head of Consumer at M&C Saatchi PR, joins Grayling to strengthen and consolidate the company’s Consumer Brands practice. Kat built and led a consumer team of 40-strong before heading up Client Services across the agency. Kat has developed and worked on high-profile campaigns for Dixons Carphone, Virgin Active, Red Bull, Co-op Food and was at the core of EDF Energy’s sponsorship of London 2012.
Having worked in the industry for over twelve years, Kat has a raft of awards for her integrated campaigns. She also joins Grayling with a proven track record of attracting major blue-chip clients. Together with Grayling’s recent investment in strategic creative services, Kat’s appointment signals a re-investment into Grayling’s consumer practice.
Kat McGettigan, Head of Consumer PR, Grayling UK said:
“Grayling really excites me as a company rapidly on the move and committed to evolution. It’s a well-established name that is investing in the right talent, both in consumer and creative services, to build its credentials in the consumer space. The opportunity to lead and grow the offer to become a best-in-class consumer team was what really attracted me, and I hope to bring my experience to deliver work that the industry will take note of and build our standing as an agency delivering outstanding integrated consumer campaigns.”
Sarah Scholefield, CEO Grayling UK & Ireland, said:
“Kat’s appointment signals a commitment to investing in our UK consumer practice. We have been strategically enhancing Grayling UK over the last eighteen months with some key hires, and believe, with Kat’s arrival, we now have a compelling and competitive consumer proposition to meet client demands and deliver excellent work. Kat brings bags of energy, ambition and experience with her and we’re delighted to welcome her to the team.”
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