10th June 2019
Grayling is taking part in a new initiative to raise the standard of measurement and evaluation throughout the PR world.
The Association for the Measurement and Evaluation of Communication (AMEC) has launched 'Common Ground', intended to further the adoption of measurement and evaluation best practice throughout the PR agency sector.
Grayling’s global head of strategic services, Jon Meakin sits on AMEC’s international board and is spearheading the campaign. “Agency people are naturally competitive, but when it comes to measurement and evaluation, there is more that unites us than divides us,” he says. “The idea behind ‘Common Ground’ is to identify those areas, and enable agencies to learn from each other, in a non-competitive environment, for the betterment of our whole profession.”
Common Ground will be a programme of events, webinars and content, addressing such issues as: How to move away from outdated models and metrics, and embrace impact-focused measurement; how to ensure budget is ringfenced for measurement and evaluation; and how to measure effectively for clients on a shoestring budget.
18th May 2016
After 4.5 years at Grayling, Swedish MD Kristian Hultqvist has decided to leave the company for a senior position at JKL/MSL Group.Danjell Elgebrandt has taken over as Managing Director. Mr Elgebrandt...Read More
20th April 2016
Grayling has been shortlisted for six SABRE Awards, in recognition of work across the EMEA region. The shortlisted campaigns are:#WhereverYouAre - our campaign for PayPal in Russia, which has also...Read More
11th March 2016
Tågoperatören MTR Express utmanar SJ på sträckan Stockholm till Göteborg. De senaste månaderna har bolaget drivit en intensiv kampanj för att berätta varför det är det bästa alternativet...Read More