7th June 2018
This week Grayling Brussels brought together decision makers, industry representatives and consumer organisations for a lively debate on the question of dual quality products in the EU Single Market. Participants heard from Olga Sehnalová, Member of the European Parliament and Marie-Paule Benassi, from the European Commission, as the New Deal for Consumers, which includes measures to tackle the dual quality issue, enters the legislative process. With Camille Perrin from the European Consumers Organisation and Lubomir Tuchscher of the Slovakian Brands Association joining the debate, a range of perspectives on the topic were voiced. The need for legal clarity was a theme which cropped up several times during the debate and the diversity of views regarding what constitutes ‘significant difference’ in product composition is likely to continue sparking debate.
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18th May 2016
After 4.5 years at Grayling, Swedish MD Kristian Hultqvist has decided to leave the company for a senior position at JKL/MSL Group.Danjell Elgebrandt has taken over as Managing Director. Mr Elgebrandt...Read More
20th April 2016
Grayling has been shortlisted for six SABRE Awards, in recognition of work across the EMEA region. The shortlisted campaigns are:#WhereverYouAre - our campaign for PayPal in Russia, which has also...Read More
11th March 2016
Tågoperatören MTR Express utmanar SJ på sträckan Stockholm till Göteborg. De senaste månaderna har bolaget drivit en intensiv kampanj för att berätta varför det är det bästa alternativet...Read More