18th May 2017
Grayling has won a global comms brief from expat health insurance provider Aetna International. The agency will build Aetna’s international’s profile from network hubs in London, Dubai and Singapore.
The agency has already released a series of thought-leadership reports that center on key global health issues, including global obesity, cesarean rates and mental health. Other activity includes managing the health insurance provider’s press office, developing campaigns focused on showcasing new products, and promoting reliable thought-leadership and international healthcare solutions around the world.
Anna Tomlinson, comms director at Aetna International, says: “This is a pivotal time for us, as we expand into new markets, launch new products and continue to broaden our offering in Population Health around the world. We are delighted to be working with Grayling, as their deep knowledge of our key markets will help us to build our profile and raise awareness of our global footprint and capabilities.”
Grayling UK CEO, Sarah Scholefield adds: “This new relationship between Grayling and Aetna International is extremely exciting. Leading from our central London hub, we have already started work across our global network to build Aetna International’s global market presence, which already provides international private medical insurance to over 700,000 members across the world.”
Aetna International is the international private medical insurance arm of US-insurer Aetna Enterprise.
Grayling Team
12th June 2017
Andrew Gray, Director of Engineering for Uber ATG has added his perspective to Me, Myself and AI, Grayling’s look at the opportunities and risks presented by artificial intelligence. Gray was...
Read More6th June 2017
The potential advantages gained through the incorporation of artificial intelligence and automation into different industries will only be achieved if companies consider communications alongside the...
Read More17th April 2017
Grayling has been named a finalist in four categories in the prestigious SABRE EMEA Awards. The shortlisted campaigns are:Croatia: Out of Office Award - Croatian National Tourist Board (pan-European...
Read More