Welcome to Grayling Bratislava
Not all communication agencies are the same. And not all agencies in Bratislava are trusted by famous names like Visa, Google and Diageo (to name just a few).
But then again – not every agency is Grayling, Bratislava.
Get in touchWelcome to Grayling, Bratislava
As a premier full-service communications, public relations, and public affairs team, we have carved a unique position for ourselves in the industry – the ability to cater to all your needs.
Our distinguished clientele can vouch for our consistent delivery of comprehensive communication services with impactful results – a reputation we have cultivated since our inception in 1998. This makes us one of Slovakia’s pioneering internationally affiliated agencies in our field.
We don’t just help you stand out – we ensure your sustained distinction.
Our extensive skills extend to crisis management, consultancy, and foreign direct investment.
We are resourceful, inventive, and strategic. We identify your challenges, open up opportunities, and secure a spot for your agenda at the forefront.
Our expertise extends beyond our Slovakian home. As part of a network spanning Central and Eastern Europe and further, with over 30 offices worldwide, we offer local, national, and global solutions.
We are your local experts with a global reach.
To start-ups, we offer a launching pad. For Slovak companies, we provide growth strategies. And international brands, we can aid in expansion across an increasinglyimportant region.
Engage directly with a globally connected team. Secure your advantage.
Choose Grayling, Bratislava.
Our Clients
Our Work
Launch of Google Flights and Destinations
Grayling supported campaign of Google launching the service „Flights“ in Slovak language. At the same time, Google was also localizing a feature in Google Search called „Destinations“.
Our aim was to spread the word around targeting largest audience possible. Due to the limited budget, we decided to rely on proven media realtions tools and based our strategy on 2-phase approach. It the first phase we aimed to reach out to 2 Tier A media with a strong impact on consumers, especially young people, via using high-quality and tailored materials. In the second phase, we focused on nationwide distribution, including targeting popular travel blogs and influencers, who could manage to reach a relatively broad young audience.
The right timing brought us results that exceeded expectations, and Flight and Destinations soon became a popular and practical guide for anyone planning trips, vacations or business trips.
IT Fitness Test Programme Launch for ITAS
IT skills testing of Slovaks – IT Fitness Test – is a nationwide initiative of IT Association of Slovakia (ITAS) to verify digital skills, knowledge of the Internet and social networks or online marketing. This testing has been carried out for several years and its popularity is still growing. In past years, more than 26,000 pupils, students and teachers from primary, secondary and higher education, as well as those who wanted to test their digital skills, were involved annually. Grayling´s efforts contributed to this success, our main responsibilities included content creation, development of press materials, third parties and public stakeholder outreach and social media campaign.
Google Pay Launch in Slovakia
Grayling supported Google Pay launch in Slovakia, being responsible for PR and B2B campaign.
Prior to the launch we communicated with the Slovak partners of the service (along with Google representatives) and prepared all background materials to coordinate communication between all involved subjects.We were fully responsible for covering media relations activities – selected media received background information under embargo and interviews were conducted in top tier Slovak media titles prior to the launch. Campaign included launch event (attended by all high level partners and record number of journalists) and further communication activities – programme achieved huge reach and engagement and we secured very smooth communication during the whole process minimazing the leaks and potential risks. The campaign was also awarded by national communication award PROKOP 2018 as highest ranking campaign in B2B category.