Profile Raising to UK Stakeholders

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As an established and leading law firm in the US, Grayling were asked to leverage Dechert’s experience to increase their presence in London within the hedgefund sector and establish strong relationships with the UK media.

Creating Advantage

Our campaign reached over +1bn people.

29 pieces of coverage across key print publications, such as the Financial Times, The Times, The Telegraph, Money Marketing, amongst others.

Regular guest and thought-leader on key news items for CNBC.

Numerous high profile broadcast opportunities secured with Sky News and BBC.

Project Leader

This campaign focused on increasing Dechert's profile across the UK legal landscape and to key stakeholders. We ensured the firm stood out in a crowded market, one that is dominated by global and international firms that were established in the UK.

Our team developed PR strategies for each practice area within the firm, whether financial services or international trade, setting out clear priorities and tactics for each. Central to our suggested strategy was to leverage the news agenda, such as Brexit, the gender pay gap, and European asset management regulation.

Our strategy, and our ability to generate close working relationships with Dechert partners, has resulted in the firm being perceived as having market leading individuals amongst target media, especially broadcast (such as CNBC, Sky News and the BBC).


Sarah Scholefield