1,000s of new merchants recruited.
+10 million new PayPal users added.
Frequency of use increased from 2.4 to 3.1 times per annum.
Created and managed a successful global market strategy, with numerous in market and cross-regional campaigns. Grayling also managed the communications of PayPal's split from Ebay.
Our primary objective was to drive more people to use PayPal more often.
We also had to educate the many merchants who simply did not realise that offering PayPal as a payment option was possible outside the eBay environment.
Over more than two years, we executed a number of campaigns, some driven from PayPal’s global headquarters in San Jose, California, and interpreted for the EMEA region; most home grown in London. These included: