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We were appointed as EMEA agency of record, co-ordinating consumer and corporate comms across 26 territories from a London hub.

Creating Advantage

1,000s of new merchants recruited.

+10 million new PayPal users added.

Frequency of use increased from 2.4 to 3.1 times per annum.

Created and managed a successful global market strategy, with numerous in market and cross-regional campaigns. Grayling also managed the communications of PayPal's split from Ebay.

Project Leader

Our primary objective was to drive more people to use PayPal more often.

We also had to educate the many merchants who simply did not realise that offering PayPal as a payment option was possible outside the eBay environment.

Over more than two years, we executed a number of campaigns, some driven from PayPal’s global headquarters in San Jose, California, and interpreted for the EMEA region; most home grown in London. These included:

  • The Modern Spice Routes: Mapped modern trading routes opened up by e-commerce, in order to promote PayPal’s role as an enabler of cross-border trade.
  • In-Store Payments: Launched app-enabled in-store payments in Europe by making the whole town of Nancy in France go cashless.
  • Choose Cheer: Encouraged people to get their Christmas shopping done early, using PayPal, and enjoy the festive season instead of stressing about gift-buying.
  • New Territories: Launched PayPal in new African markets.  
  • Merchant Advocacy: A content program featuring video testimonials of merchants whose businesses had expanded internationally as a direct result of offering PayPal as a payment option.

Sarah Scholefield