Insights
Free thinking from Grayling people
What good measurement looks like
12th November 2018
When it comes to measurement and evaluation, many organizations remain focused on outputs, rather than striving for impact measurement.
It’s not easy, but in this latest paper in support of AMEC Measurement Month, my colleague Danica Ross and I offer some tips on what good measurement should look like.
Please download the paper, and engage in the debate on Twitter, using #AMECmm.
Lucia Domville is managing director of Grayling New York, and co-ordinates the agency’s network of Latin American affiliates.
Download 'What good measurement looks like'
Grayling Team
Latest Insights
28th May 2019
EU Elections 2019
By Alan Boyd-Hall, Head of Public Affairs - Grayling UK The EU elections proved a night to forget for the two main political parties as the Conservatives and Labour were punished at the polls...
Read More
24th May 2019
Theresa May resigns
An emotional farewell As Theresa May came out of 10 Downing Street to address the nation this morning, there was little doubt about her intentions. Following enormous pressure from her party,...
Read More
16th May 2019
Time for a new call to action on cancer?
The news today that cancer could one day be a condition that we live with, rather than are cured of, represents a major step change in our thinking about the disease. Thanks to advances in AI and...
Read More